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Our Process

We take a “content first“ approach - and it’s principal tenant of the way we work.

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99% of the time your content is what sets you a part from the competition, it’s fluid and dynamic and you should not only have control of it, but also responsibility and ownership.

What does this mean?

It means that our process starts with your unique story and message. We believe that the heart of your digital presence is the content you create - it reflects your brand’s identity, values, and the unique solutions you offer.

This approach ensures that your website or application is not just a technical showcase, but a platform that resonates with your audience and clearly communicates your value proposition.

We guide you through a structured process to define, create, and manage your content effectively. This includes:

  1. Content Strategy Development: We collaborate with you to craft a content strategy that aligns with your business goals and speaks directly to your target audience.

  2. Design and Technology Alignment: Our design and development phases are closely aligned with your content strategy. This ensures that the technological and aesthetic aspects of your project enhance, rather than overshadow, your message.

  3. Empowering Ownership: We equip you with the tools and knowledge to take charge of your content. This means ensuring that you have full control over content updates, and understand how to use your digital platforms to their fullest potential.

  4. Ongoing Support and Evolution: Your content will evolve as your business grows. We’re here to support that growth, offering guidance and expertise to adapt and refine your content strategy over time.“

Central to our content-first approach is the principle of ‘sovereign data.’ This means that your content and data are stored independently, in an accessible and transparent format. We achieve this by using separate solutions like Google Drive, Dropbox, or GitHub. Written content is maintained in .md (Markdown) files, with custom front-matter tailored to your specific content needs.

This method ensures that all data remains under your control, not locked away in siloed systems like a traditional WordPress database. Sovereign data empowers you with true ownership and flexibility. It means your content’s ‘source of truth’ is always within your reach, adaptable and ready for any platform or future use. This approach not only secures your data but also aligns with modern best practices for content management and digital autonomy.

## Why Markdown?

  1. Simplicity and Accessibility: Markdown is straightforward and easy to learn, making it accessible for individuals without technical backgrounds.

  2. Direct Involvement in Content Management: By using Markdown, founders can actively participate in content creation and updates, fostering a deeper connection with their digital assets.

  3. Flexibility and Portability: Markdown files are portable and can be easily integrated into various platforms, offering greater flexibility than traditional CMS-bound content.

  4. Sovereign Data Approach: Markdown fits perfectly with the concept of sovereign data, as it supports the idea of having content stored in a transparent, accessible format outside of proprietary systems.

This approach not only demystifies content management for non-technical users but also aligns with modern practices of digital autonomy and data ownership.

Design

While we’re focused on technical development and implementation, we understand the importance of a solid design foundation.

We expect clients to procure design documents from an external graphic designer.

If needed, we can recommend skilled graphic designers who align with your brand’s vision and style.

Once you have these design documents, we translate them into custom TailwindCSS configs to enable us to move onto to our development process.

This approach ensures that the final product faithfully represents your brand’s aesthetic while leveraging the technical prowess of TailwindCSS for optimal web performance.